Hou De Kharcha

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Hou de Kharcha (Marathi: ??? ?? ????) is an internet meme in the Marathi language, originating in the state of Maharashtra, India. Its Facebook page and Google app appeared in 2013. The literal translation of Hou de kharcha is "let there be expenditure", analogous to the American English phrase "make it rain". The meme usually consists of an image of a person appearing triumphant, with a caption congratulating them on achieving petty materialistic milestones such as "Buying Shoes", "Light Diwali Crackers With", or "Buying an Enfield Bullet by Way of a Loan". The meme arose in mockery of the practice of Indian politicians erecting large numbers of hoardings (billboards) in order to announce minor or routine events.

Video Hou De Kharcha

Background

Indian politicians in Maharashtra use hoardings for petty things like birthday wishes for other politician of the same party or wishing holidays. When the former revenue minister Narayan Rane celebrated his birthday in 2008, scores of hoardings were put up across the state. Similarly, a Bharatiya Janata Party legislator had 4,000 hoardings put up across the city following his election. Politician like Raj Thackeray have asked his partymen to stop putting up these hoardings. Thus in parts of India, hoardings with picture of political activists and message of birthdays, honor, steadfast support etc. are common sights. Recognising the humour potential in this practise, people created memes mocking the excessive congratulating of small events by adding captions to digital images, and shared these "Hou De Kharcha" memes via Facebook and Whatsapp

Maps Hou De Kharcha

Popularity

This meme became a viral trend among the Marathi-speaking crowd around the globe through social media. The meme's official Hou de Kharcha Facebook page has over 1,65,000 fans and receives 100+ image requests everyday as of December 2013.

src: houdekharcha.in

Other punchlines

Apart from the main "Hou De Kharcha" punchline there are other humorous punch line used in memes:

• "Ekch fight, vatavaran tight"(Marathi: ??? ???? ??????? ????): "Only one fight, atmosphere tight"
• "Sodli ekch goli, khallas akhi toli"(Marathi: ????? ??? ???? ?????? ????? ????): "Shot one bullet, finished the whole gang"
• "Aali hukki, dili bukki"(Marathi: ??? ?????? ???? ??????): "Sudden change of mind, give fist fight"
• "Aali lahar, keli kahar"(Marathi: ??? ??? ???? ???): "Incoming wave, made storm out of it"
• "Rajach Rajpan kalpan aajpan udyapan"(Marathi: ????? ????? ????? ???? ???????: "King's rules yesterday, today and tomorrow"
• "Hou De Tota Baap aahe motha"(Marathi: ??? ?? ???? ??? ??? ????): "There be loss, dad is big shot"
• "Baghtos kay ragane? <action> vaghane" (Marathi: ????? ??? ??????? <action> ??????): "What are you seeing with rage? <action> is done by tiger"
• "Charcha tar honarach" (Marathi: ????? ?? ??????): "There sure will be discussion (on performance of a feat)"
• "Sarva mulincha daava aahe, <name> <honorary title> chhava aahe" (Marathi: ???? ??????? ???? ???, <name> <honorary title> ???? ???): "All girls claim, <name> <honorary title> is a tiger cub (indicating that the person is a badass)"

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References

src: houdekharcha.in

External links

• Announcing opening branch of Harley Davidson in Pune using the term "Hou De Kharcha". Loksatta (in Marathi)
• Marathi movie "Time Pass" using the term "Hou De Kharcha". Video MSN India (in Marathi)

Source of the article : Wikipedia